Welcome to Hugly and Friends

We want to encourage children to re-engage with nature, by learning about the outdoors and the environment. With the help of Hugly and Friends, children will learn about plants by growing and cooking their own food. The first book - Hugly and the Missing Carrots, comes with a packet of carrot seeds. Carrots are an integral part of the story, and the book also features a carrot cake recipe for the whole family to cook.

"Absolutely delightful" – Vanessa Feltz

Listen to Vanessa’s review on Vimeo

Our goal is to get children outside and using technology in a positive fashion. We encourage children to use their phones to take photos of the things they grow, or use their iPads to learn about the bugs they may find in the garden, and photograph the things they may find along the way in treasure hunts.

Thank you for being part of the Hugly family. As our project grows, we want you to grow with us!

Our first book

Holy rhubarb! Hugly’s carrots have gone missing from his patch. But who would steal a muddy bunch of vegetables? Perhaps the thief has a surprise up his sleeve... Join Hugly and his friends as they try to find the carrot thief.

Meet the Team

Sam Frith

Sam has worked as a creative designer and director for over fifteen years. In 2005, he set up an arts programme in Japan sponsored by Daler Rowney Paints. This programme offered workshops to help children express themselves collectively through group actives. Sam now lives and works in London as a creative director within the architectural and design industry, working on an array of bespoke projects. Sam is the co-founder, creator and creative director for Hugly and Friends.

Ian Hamilton

Ian has worked as a commercial manager in the construction industry for over twenty years. Self-driven, motivated and with an inability to sit still, Ian has developed a great understanding of what it takes to complete projects. Ian is a keen photographer football coach and father of two boys. Always looking for his next adventure, Ian is the co-founder, creator and commercial director of Hugly and Friends.

Gemma Appleton

Gemma is a freelance writer and film editor, with a BA in Fine Art from Norwich School of Art and Design. Telling stories is her passion, whether written or visually expressed in film. Gemma has lived in Asia, Europe and the USA, and currently works as a freelance editor for Jamie Oliver, writing online content and editing online videos. Gemma has recently joined the Hugly and friends team as our fantastic writer and was pivotal in the release of our first book 'Hugly & The Missing Carrots'.

Wayne Chisnall

Wayne started off as a technical illustrator for a Japanese magazine before moving onto Northampton University to study sculpture and was a key member of the team at the V&A museum in London. Wayne has since become a successful artist and has exhibited in some of London’s most well-known galleries. Wayne drew all the original character sketches and is the illustrator for Hugly and Friends.